Introduction to Customer Data Platforms
Customer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a CDP covering whether or not it can provide the holy grail of customer data.
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Sign in to ClickZ Knowledge Hub: Attribution
Register to ClickZ Knowledge Hub: Attribution
New to ClickZ, this content hub has been designed to create a focused community to discuss and solve the challenges around data, marketing measurement, and attribution. Join the community, access our experts and start collaborating.