INFOGRAPHIC – Why Deciphering ROI is Critical to Customer Lifetime Value
Mary Meeker’s 2018 Internet Trends report has landed, and it paints a picture of a real opportunity for marketers. Digital engagement continues to rise, but as users spend their time on an increasingly complex mix of devices and channels, harnessing this additional engagement remains a challenge. Added to this, the introduction of new and complex data regulations also presents further obstacles for online marketers.
On top of this, Marketing is now increasingly relied on for driving revenue, yet they still lack the tools they need to determine ROI.
Fospha’s Customer Data Platform helps marketers unite their complex and disparate data sources into a single, clear structure. Our machine learning algorithms then help to develop actionable insights, drawing 1:1 correlations between output and revenue. This allows marketers to optimize their true Customer Lifetime Value, and deliver consistent high-performing digital marketing campaigns.