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Sam Carter

CEO, Fospha

About Sam Carter

Leveraging over 18 years of experience in cross-channel customer data engineering, Fospha helps marketers understand where to spend the next pound of their budget to optimise customer acquisition cost and lifetime value. Our multi-touch attribution solution measures the precise contribution of every marketing effort at each step of every customer journey, powering marketing performance optimisation at scale. Fospha is part of the Blenheim Chalcot portfolio, the UK’s leading venture builder.

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