About Sam Carter

Leveraging over 18 years of experience in cross-channel customer data engineering, Fospha helps marketers understand where to spend the next pound of their budget to optimise customer acquisition cost and lifetime value. Our multi-touch attribution solution measures the precise contribution of every marketing effort at each step of every customer journey, powering marketing performance optimisati...

Leveraging over 18 years of experience in cross-channel customer data engineering, Fospha helps marketers understand where to spend the next pound of their budget to optimise customer acquisition cost and lifetime value. Our multi-touch attribution solution measures the precise contribution of every marketing effort at each step of every customer journey, powering marketing performance optimisation at scale. Fospha is part of the Blenheim Chalcot portfolio, the UK’s leading venture builder.

Contact Sam Carter

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https://www.fospha.com/

Intro Content

6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

Too many marketers continue to rely on last-click attribution, without …