INFOGRAPHIC – Why Deciphering ROI is Critical to Customer Lifetime Value

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Jun 27, 2018
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Mary Meeker’s 2018 Internet Trends report has landed, and it paints a picture of a real opportunity for marketers. Digital engagement continues to rise, but as users spend their time on an increasingly complex mix of devices and channels, harnessing this additional engagement remains a challenge. Added to this, the introduction of new and complex data regulations also presents further obstacles for online marketers.

On top of this, Marketing is now increasingly relied on for driving revenue, yet they still lack the tools they need to determine ROI.

Fospha’s Customer Data Platform helps marketers unite their complex and disparate data sources into a single, clear structure. Our machine learning algorithms then help to develop actionable insights, drawing 1:1 correlations between output and revenue. This allows marketers to optimize their true Customer Lifetime Value, and deliver consistent high-performing digital marketing campaigns.


Go to the profile of Sam Carter

Sam Carter

CEO, Fospha

Leveraging over 18 years of experience in cross-channel customer data engineering, Fospha helps marketers understand where to spend the next pound of their budget to optimise customer acquisition cost and lifetime value. Our multi-touch attribution solution measures the precise contribution of every marketing effort at each step of every customer journey, powering marketing performance optimisation at scale. Fospha is part of the Blenheim Chalcot portfolio, the UK’s leading venture builder.

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