Fospha Multi-Touch-Attribution Case-Study
Fospha implemented a multi-touch attribution solution to provide full visibility of their customer math, with a preliminary focus on their paid search marketing channels. After providing in-depth keyword reports that highlighted which individual keywords were contributing to conversions, which were not, and where investment should be reallocated, Fospha put together a plan to use multi-touch attribution modelling to tackle both their social and email channels.
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